Sarouk carpets originated in the town of Sarouk, central Iran, gaining prominence in the late 19th century for intricate, high-quality rugs. By the early 20th century, international demand, particularly from the U.S. market, led to "American Sarouk" variations tailored to Western tastes with designs featuring floral sprays and rich red fields. After a brief mid-20th-century quality dip, production recovered, and today, Sarouk rugs are globally renowned for their quality, diverse designs, and use of velvety wool.

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